In an appalling move, Sky (shame on them) is featuring a production called ‘An Elephant’s Journey’, (previously entitled ‘Saving Flora’ in the US).
ADI filmed owners and workers at Have Trunk Will Travel, California (now moved to Texas and called The Preserve), violently and brutally beating and electric shocking elephants as the animals screamed in pain. When ADI sent the evidence to FJ Productions and pleaded with them to use CGI instead of live animals, it was ignored.
Performing elephants are taken from their natural lives, families and habitat, transported on terrifying journeys across the world, beaten and electric shocked into submission, and suffer a life of fear, pain and misery, for just a few minutes of entertainment. And clearly, for profit for companies like Sky and FJ Productions.
Sky should be ashamed to be showing this revolting and disgraceful depiction of abuse of intelligent, emotional and social beings for a few minutes of entertainment.
Please join ADI in urging Sky to do the right thing and instead of supporting the violence inflicted on Tai, to drop ‘An Elephant’s Journey’ from its broadcast schedule and online store. Contact them today at firstname.lastname@example.org or send a message through Sky.
Find out more: http://bit.ly/Sky-movie